Cognition Studio, Inc.

strategic communications for life sciences

Advancing Academic Pediatrics

October 22, 2013
By Amanda Grage
Amanda Grage's picture
Tue, 10/22/2013 - 21:35 -- Amanda Grage

Becoming a Parent in the NICU

1 out of 9 babies in the United States are born premature. The earlier a baby is born, the more severe their health problems. Becoming a parent in the NICU is a rollercoaster ride, with ups and downs, triumphs and setbacks—preemies require special care and spend weeks or months hospitalized in a NICU.

World renowned pediatric researcher and child development therapist, Dr. Suzann Campbell is the founder the Infant Motor Performance Scales Group, or “IMPS”, has been working in Pediatric Physical Therapy Research for over 30 years, her methods are now the leading models for preventing and predicting childhood disabilities and are used around the world.
Recently Dr. Campbell saw an unmet need in how NICU parents connected with the medical process their child was undergoing. IMPS, in partnership with Cognition is developing an APP specifically for “Becoming a Parent in the NICU”. This App will allow a parent to document, learn, share and have support during their time in the NICU and the first few months following.
Guided by the point of view of clinical care practitioners, this App enables users to:
  • connect to NICU specific terminology and orientate them on the medical devices, procedures, staff roles and processes that occur
  • document health-based information, from multiple accounts together or separately, tracking progress over time
  • reminder tools for important and consistent tasks
  • allow sharing between parents for emotional support when off-site


Documentation is the first stage of understanding the process.

An effective piece of documentation describes the purpose of an event, experience, or development. It is a product that draws others into  the experience—an artifacts that describes a situation, tell a story, and help the viewer to understand actions taken.
IMPS is also developing “I Just Couldn’t Wait! A Baby Journal for Preterm Infants”.  First in it’s class, this Journal will provide families a way to document their preemies events and is an artifact that will remain with them throughout their life.