Cognition Studio, Inc.

strategic communications for life sciences

napavalleyfilmfest.org Communication Arts “Web Pick of the Week”

December 18, 2014
By Kristine Johnson
Kristine Johnson's picture
Thu, 12/18/2014 - 13:09 -- Kristine Johnson

Cognition Studio, Inc. Featured in Communication Arts “Web Pick of the Week”

Seattle, WA – Communication Arts has selected the redesigned napavalleyfilmfest.org for "Webpick of the Week," a regular editorial series featuring outstanding examples of web design. Each winner is hand-selected by editors, based on a combination of "superior aesthetics, technical expertise, functionality and overall site experience." Founded in 1959, Communication Arts is one of the most respected international publications covering advertising and design.

Click here to read the complete write-up on CommArts.com.

Film, food and wine provide a plethora of visual textures that convey tone, mood and experience—we used that to our advantage without compromising site load time or mobile bandwidth. Driving an adaptive web approach, we geared mobile UX/UI to be as fully immersive as the desktop and to deliver the content responsively—one site, a tailored experience for your device.

Encapsulating the senses with unique stories, characters, and visuals of the Napa Valley Film Festival, and inspired by magazine design, we showcased the deeper and more personal side of the Festival experience through unique stories, interesting people and powerful visuals. The typography is bold, striking and scales easy to mobile to maintain strong readability on devices. Color coding, type systems and content hierarchy aid in users quickly understanding the structure to the data in the Films & Filmmakers, which is strategically designed to reduce cognitive overload and speed access to information—making the experience with the information easy and engaging.

The face of the organization, the website is geared towards remaining relevant, vibrant and active in the community 365 days a year.


About Cognition Studio, Inc.

Cognition is an award-winning creative agency that designs beautiful brand and digital experiences for a variety of non-profit arts, education and Life Science organizations. Founded in Seattle in 2001, Cognition is the only technology forward strategic communications firm dedicated to helping Life Science companies clearly communicate complex products, procedures, and services. The agency creates across the entire ecosystem — from digital product creation to branding to marketing and storytelling. Our current clients include the Bill & Melinda Gates Foundation, Juno Therapeutics, Fred Hutch, Olympus, the University of Washington, and many others. For more information, follow Cognition on Twitter and Facebook, or visit cognitionstudio.com.

About the Napa Valley Film Festival

The Mission of the Napa Valley Film Festival, a non-profit cultural organization, is to celebrate the cinematic arts and enrich the community by presenting an annual world-class festival and year-round education and outreach programs. They produce the annual Napa Valley Film Festival, present special film programs throughout the year, and bring the power of cinematic storytelling to local students through Education & Outreach. Cinema Napa Valley, dba Napa Valley Film Festival, is a 501c3 non-profit organization headquartered in Napa, California.