CORPORATE COMMUNICATION DESIGN
HIGHLIGHT ON ANNUAL REPORT SECTIONDIVIDERS
During an understudy with annual report design guru Jeff Barlow <jelvetica> I completed the first AR in a series of annual reports for the 3M corporation. Challenged by having to come up with a fresh approach to a vast company as well as execute it in a way that hasn’t been seen before seemed daunting. This concept broaches the subject of “Where does inspiration come from” and visually tells that story from a 3M point of view. Project included developing a visual narrative, building out financials and highlighting the board of directors. This project is a conceptual piece and not implemented by the client and is not intended to misrepresent the 3M corporate brand.
Photography: Laura Marchbanks <lauramarchbanks.com>
