CORPORATE COMMUNICATION DESIGN
HIGHLIGHT ON "MY 3M" AND USE OF FLIP TABS TO CONVEY YEAR-END HIGHLIGHTS
During an understudy with annual report design guru Nadine Stellavato Brown <Brown Creative Inc.> I completed the second AR in a series of annual reports for the 3M corporation. Challenged by having to explore new mediums that reflect the 3M corporation and tell a different story to investors, this concept broaches the subject of “My 3M” and visually tells that story from people who rely on 3M products to do their job. This also educates investors about the large variety of products and sectors serviced with 3M products. Project included developing a visual narrative, building out financials and highlighting the board of directors. This project is a conceptual piece and not implemented by the client and is not intended to misrepresent the 3M corporate brand.
Photography: Laura Marchbanks <lauramarchbanks.com>
