Cognition Studio, Inc.

strategic communications for life sciences

2013 Festival

Discipline: 
Audience: 

The Carmel Bach Festival’s mission is to celebrate the works, inspiration and ongoing influence of Johann Sebastian Bach worldwide by immersing audiences in a festival experience integrating music, education and ideas. Located in the heart of Carmel-by-the-Sea, this music festival is one of the worlds best destination cultural emmersions rich with world class musicians.

When Carmel Bach Festival needed a fresh approach to their marketing campaign, their director reached out to Cognition's team. We collaborated to create a stunning visual campaign, envision new ways to expand their regional reach and target new younger audiences, as well as deepen loyal fans commitment through more community-engagment-based pieces.

Key Deliverables: 
  • marketing materials
  • corporate collateral
  • merchandise
  • signage/way finding
1