Cognition Studio, Inc.

strategic communications for life sciences

Bilimask™ Medical Packaging


Olympic brand medical equipment and supplies have been a staple in hospitals since the mid-1900s and are still distributed to and used by hospitals, clinics and physicians around the world. Natus Medical Incorporated bought and offers the Olympic infant phototherapy eye masks, known for many years as the Bilimask.

Cognition provided Olympic Medical these conceptualizations for their product packaging and label design for the Bilimask and Bilimask Preemie series. Focusing on creating a distinction between the newborn and preemie sizes and an icon + color system for the 3 styles of masks help create a strong visual system and ensure that there was rapid and consistent product recognition in the NICU.

Key Deliverables: 
  • Medical package design
  • Icon design
  • Medical label design