Cognition Studio, Inc.

strategic communications for life sciences

GenOmics Facebook "Send-A-Gene" Icon Series


Genome Alberta strives to be the leading source of information related to genomics, proteomics, bioinformatics and bioethics research in Alberta. Interestingly enough, they also went worldwide by leveraging Facebook to help spread the interest of genomics through their GenOmics Send-A-Gene app. This app allowed Facebook users to engage in witty exchanges with family and friends by sending a gene they felt the intended party deserved to receive.

The goals of the icons were clear: represent a specific gene, be colorful and clear, be clever and fun, and help spread the word of genomics.