The Napa Valley Film Festival (NVFF) pairs the best new independent films and studio sneak previews from around the world (including Q&A’s with writers, directors, actors, and producers) with the wine, food, locations, and hospitality that have made the Napa Valley legendary. NVFF partnered with Cognition Studio to employ a holistic communication strategy across all platforms with a campaign that encapsulates their brand and truly allows consumers to visualize themselves in the Festival experience. The Festival’s marketing and engagement team strove to capture a sense of discovery, exploration, engagement and access through all brand touch-points.
We sought to encapsulate the senses with unique stories, characters, and visuals of the Napa Valley Film Festival, positioning it as the not-to-be-missed cultural event that celebrates film, food and wine. Inspired by magazine design, we showcased the deeper and more personal side of the Festival experience through unique stories, interesting people and powerful visuals. The typography is bold, striking and scales easy to mobile to maintain strong readability on devices. Color coding, type systems and content hierarchy aid in users quickly understanding the structure to the data in the Films & Filmmakers, which is strategically designed to reduce cognitive overload and speed access to information—making the experience with the information easy and engaging.
Read more in our Case Study
- Comprehensive brand strategy
- Responsive website
- Digital and print advertising
- event programs
- Bus boards
- Signage and Merchandise