Cognition Studio, Inc.

strategic communications for life sciences

Primo Viaggio Instruction Manual


The Primo Viaggio newborn car seat exceeds the most stringent Side Impact Protection safety standards in the world. When Peg Perego needed to update their instruction manual to meet the high demands of the National Highway Traffic Safety Administration (NHTSA) five-star ease of use rating "Evaluation of Instructions" and accommodate the growing diversity in the US marketplace, they worked with plain language specialist Kristina Anderson and the illustrators at Cognition to do a full overhaul. We focused on language restructure and paired detialed illustrations to create a simple step-by-step manual that assists all education levels to ensure parents have full confidence in product use and safety through proper installation.

Resource: View PDF of Current Instruction Manual

Key Deliverables: 
  • Product and procedure illustration
  • Plain language copywriting
  • Instruction manual design